CaptainAd

Captain Ad for Publishers

Captain Ad offers publishers a new possibility to monetize all kinds of embedded videos on their web site or in their blog.

How does Captain Ad work?

After signing up for Captain Ad, you can register your websites. For each website you enter the name, the URL and a few keywords, which best characterize the content of your website. Captain Ad then generates a HTML code snippet, the so-called "Captain Ad Code ", which you have to insert into the <head>-section of your web pages.

Captain Ad is now ready to run on your website and automatically detects all embedded flash videos, e.g. videos from YouTube or MetaCafe. Captain Ad then uses this information to place ads that best suit the content of your website.

What kind of ads will be placed on my website by Captain Ad?

Pre-Roll Banner
If the user moves the pointer of his mouse on top of the video to start it a semi-transparent overlay will appear showing a banner ad. The banner automatically disappears after a few seconds. The user can click on the banner to be directed to the landing page of the advertiser or he can hide the ad by clicking on a close button. Click here to see an example

Partial Overlay
If the user moves the pointer of his mouse on top of the video to start it the lower third of the video becomes semi-transparent showing a small banner ad. The user can click on the banner to be directed to the landing page of the advertiser or can hide the ad by clicking on a button. The video replay will not be interrupted at any time. Click here to see an example

Slide Out
If the user moves the pointer of his mouse on top of the video to start it an interactive ad will appear next to the video (e.g. a search form or the the possibility to participate in a price competition). The video continues to play and the ad does not impede the user's view of the video. Please note that there have to be at least 400 pixels of space to the right or the left of the video player that the ad can be shown. Click here to see an example

Slide Out (with Teaser)
If the user moves the pointer of his mouse on top of the video to start it teaser will appear in the bottom part of the video. If the user clicks on the tease an interactive banner will appear next to the video (e.g. a search form or the the possibility to participate in a price competition). The video continues to play and the ad does not impede the user's view of the video. Please note that there have to be at least 400 pixels of space to the right or the left of the video player that the ad can be shown. Click here to see an example

More information can be found in our FAQs.

How much money can I earn with Captain Ad?

Captain Ad pays the publisher depending on the number of ad views generated. The amount paid per 1,000 views (the CPM) and the definition of a "valid" ad view depends on the ad format used.

During the beta phase Captain Ad pays out a CPM for the ad format shown above of EUR 3,00. An ad view is valid if the user moves his mouse over the video and the ad becomes fully visible to the user. Depending on the outcome of the beta phase, Captain Ad might adapt the CPM paid to publisher.